BRM launches with $21.6M and AI-powered SuperAgents to help companies buy

James McGillicuddy

Co-founder & CEO

James McGillicuddy

Co-founder & CEO

James McGillicuddy

Co-founder & CEO

News

Dec 5, 2024

Buying is broken.

We've all been there—frustrated and stuck, searching for the perfect tool to elevate our work. Whether it’s optimizing a marketing funnel, writing cleaner code, closing deals, or building the dream team, the right tools make all the difference. We're only as good as the tools we rely on. 

What did we find in our search for the perfect tool? Internally, slow disjointed processes spread across multiple departments, and archaic systems. Externally, we were bombarded with flashy marketing jargon and endless discovery calls; we wanted honesty, and clarity. We wanted the right tool to do our best work. 

My whole career, I’ve lived this painful experience. You probably have too. So in December of 2022, Fabian and I decided to fix it. And BRM was born.   

The problem set is not new. But with the advancement in AI, the solution is completely new. BRM’s AI-powered SuperAgents can now complete tasks that previously a human struggled to do. SuperAgents take on your vendors for you. SuperAgents are trained to protect your time, and protect your budget.

A few SuperAgent’s from our roster to highlight

  • Contract Collector: Finds “misplaced” contracts, and important vendor documents from your inbox.

  • Renewal Wrangler: You will never miss a renewal again. This SuperAgent combs through all vendor documents, determining when, and if, you should renew a tool. 

  • Pricer: Helps you decide what pricing package is the best fit for your team based on your budget, and needs. 

  • Compliance Crawler: Keeps you compliant, and reduces risk through searching the web, and private documents to find, analyze and assess a vendor's compliance posture. 

  • [Agent in training]sales people are not going to like this one! 

Without BRM, vendor data is spread across multiple siloed systems, and the manpower to manage those vendors is spread across Finance, Legal, Compliance, Risk, and IT. Or even worse, completely ignored. BRM provides a centralized system of record for vendor data, and a team of SuperAgents to manage them. SuperAgents are helping customers like Tegus, Public, and Cadence eliminate hundreds of hours of manual toil, and reduce spend. 

"With BRM it feels like we didn’t purchase software, but actually got another member of our team that always had our back." - Allison Thompson, Head of Strategic Finance at Public

Pricing with BRM is simple. You pay for the vendors our SuperAgents manage. That’s it.  

Since we quietly began building BRM in 2022, we’ve raised $21.6M of capital. Our $15M Series A, was led by Caffeinated Capital, and follows a $6M seed round led by Base10. We are also proud to have Definition Capital, Original Capital, and Friends & Family as strong institutional partners. Thank you to all of our investors. 

We have the capital to continue building a world-class team that solves hard technical problems, and delights customers. If you are attracted to our mission, join us. And if you need a team to help you buy, hire BRM’s SuperAgents. 


Power to the buyers,

Cuddy


P.S. One more thing… the vision:

We don’t believe AI powered GTM tooling is going to reverse the macro trend of increasing CAC, decreasing LTV, and increasing payback periods. If every seller has these tools, how is that any different than today's GTM stack? Prior to AI it was video, mobile, data, social, sequencing, customer success, etc… they were all supposed to supplant CRM. What’s different now? What if focusing on buyers is the unlock?

188 King St, Suite 202. San Francisco, CA 94107

© 2024 BRM. All rights reserved.

Connect with us

188 King St, Suite 202. San Francisco, CA 94107

© 2024 BRM. All rights reserved.

Connect with us

188 King St, Suite 202. San Francisco, CA 94107

© 2024 BRM. All rights reserved.

Connect with us